Truth is so difficult to hear about. It must be experienced.

Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.

A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.

Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.

My best clients tell stories that inspire. They tell stories about situations that you can identify with.

You need to have sufficient resources against your priorities. Your eyes have to be open every day.

The choices we make define our future.