Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.

Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.

Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.

A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big "uh huh." The curious cut the data by quintile, by segment, and by user.

Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't get caught in the trap of small steps.

People underestimate the power of the Internet. For some consumers, it is the source of all information. Younger adults are on their phones more than they watch television. They don't read newspapers. It is their real world. It is not a set of virtual lenses.