Completely understand the customer by seeking an intense, complete and empathetic understanding.

If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.

All great companies have spirit and culture. Mean spirited returns mean spirit.

I believe in classic ideas. They are timeless. They are forever. There are many fads in management.

You make money when you get visitors to go through the entrance at capacity.

Define a winning proposition that is consumer right and delivers margin accretion.

A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big "uh huh." The curious cut the data by quintile, by segment, and by user.