Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.
Michael J. SilversteinToo many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.
Michael J. SilversteinAll great companies have spirit and culture. Mean spirited returns mean spirit.
Michael J. SilversteinWoo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20 percent of sales and invite their friends and colleagues to enjoy you.
Michael J. SilversteinThe top 25 at every company really set the tone. Everyone watches them. They need to be present and focused. No slackers at the top. They need to meet in combination every recruit. They need to meet them on the first day. They need to teach by example. This is the lesson that great companies teach.
Michael J. Silverstein