Completely understand the customer by seeking an intense, complete and empathetic understanding.

The choices we make define our future.

Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't get caught in the trap of small steps.

All companies have many opportunities. Strategy is about allocation of resources and priorities.

You make money when you get visitors to go through the entrance at capacity.

Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.

I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.