I like to take CEOs into consumers' homes to see the "real world." CEOs have privileged lives with big incomes, lots of help, access to just about anything they wish. The average consumer lives on $53,000 a year and has daily tradeoffs and compromises that must be made. I took a CEO into a trailer park so he could observe first-hand - and understand - how consumers use his product.
Michael J. SilversteinTake an expansive view of the consumers needs and expand beyond your current boundaries.
Michael J. SilversteinI believe in classic ideas. They are timeless. They are forever. There are many fads in management.
Michael J. SilversteinDefine a winning proposition that is consumer right and delivers margin accretion.
Michael J. Silverstein