Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.

If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.

Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

You need to have sufficient resources against your priorities. Your eyes have to be open every day.

All great companies have spirit and culture. Mean spirited returns mean spirit.

Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.