All great companies have spirit and culture. Mean spirited returns mean spirit.

All great companies have spirit and culture. Mean spirited returns mean spirit.

Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.

Curiosity is the greatest source of ideas, retail revolutions, and insights.

Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, "six-word story" - a la Ernest Hemingway: "For sale: baby shoes, never worn."

I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.

Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.