Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.

Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.

Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important "characters". Because, you know, they really are.

Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't get caught in the trap of small steps.

Time is a big enemy. Companies have a tendency to drift and to do what was successful yesterday. CEOs need to set a high goal, enforce a time-based output scheme and stay connected all the way down in their organization. They have to do this sincerely every day, everywhere.

You make money when you get visitors to go through the entrance at capacity.

My best clients tell stories that inspire. They tell stories about situations that you can identify with.