Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.

My best clients tell stories that inspire. They tell stories about situations that you can identify with.

Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.

People underestimate the power of the Internet. For some consumers, it is the source of all information. Younger adults are on their phones more than they watch television. They don't read newspapers. It is their real world. It is not a set of virtual lenses.

Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.

Completely understand the customer by seeking an intense, complete and empathetic understanding.

You need to have sufficient resources against your priorities. Your eyes have to be open every day.