Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.
Michael J. SilversteinI admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.
Michael J. SilversteinAll great companies have spirit and culture. Mean spirited returns mean spirit.
Michael J. SilversteinThe starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be able to tell her story. It is both art and science. The purpose of the market map is to define dissatisfactions, hopes, dreams and fears. Winning solutions respond to the distinct and specific needs of a group of consumers.
Michael J. Silverstein