Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.

Respond to your customer's dissatisfactions with precision and power.

You make money when you get visitors to go through the entrance at capacity.

The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.

A curious mind does not say to consumers "What do you want?" A curious mind understands context, understands behavior, understands spending and spending patterns - the accumulation of a day's purchases, or spending over a week or a year. A curious mind asks the questions that open up the consumer to talk about her latent dissatisfactions, hopes, wishes, and dreams.

Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.