Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.
Michael J. SilversteinTransform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.
Michael J. SilversteinBusiness operators that really deeply care about their employees and consumers deliver the right response every day.
Michael J. SilversteinOwn one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, "six-word story" - a la Ernest Hemingway: "For sale: baby shoes, never worn."
Michael J. Silverstein