I believe in classic ideas. They are timeless. They are forever. There are many fads in management.

Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.

Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.

Business operators that really deeply care about their employees and consumers deliver the right response every day.

Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, "six-word story" - a la Ernest Hemingway: "For sale: baby shoes, never worn."

The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.

A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.