I believe in classic ideas. They are timeless. They are forever. There are many fads in management.

Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important "characters". Because, you know, they really are.

Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.

Take an expansive view of the consumers needs and expand beyond your current boundaries.

Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.

The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

Time is a big enemy. Companies have a tendency to drift and to do what was successful yesterday. CEOs need to set a high goal, enforce a time-based output scheme and stay connected all the way down in their organization. They have to do this sincerely every day, everywhere.