I believe in classic ideas. They are timeless. They are forever. There are many fads in management.

You make money when you get visitors to go through the entrance at capacity.

Completely understand the customer by seeking an intense, complete and empathetic understanding.

The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.

Curiosity is the greatest source of ideas, retail revolutions, and insights.

The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be able to tell her story. It is both art and science. The purpose of the market map is to define dissatisfactions, hopes, dreams and fears. Winning solutions respond to the distinct and specific needs of a group of consumers.

My best clients tell stories that inspire. They tell stories about situations that you can identify with.