Always welcome your customer's scorn. This rule says read the complaint letters. Categorize them. Decide how you are going to wipe them out.

You need to have sufficient resources against your priorities. Your eyes have to be open every day.

Business operators that really deeply care about their employees and consumers deliver the right response every day.

Define a winning proposition that is consumer right and delivers margin accretion.

People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.

Respond to your customer's dissatisfactions with precision and power.

All great companies have spirit and culture. Mean spirited returns mean spirit.