My best clients tell stories that inspire. They tell stories about situations that you can identify with.
Michael J. SilversteinA curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big "uh huh." The curious cut the data by quintile, by segment, and by user.
Michael J. SilversteinFunctional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.
Michael J. Silverstein