Oil companies have gas stations. There's this whole huge structure that is about finding a new liquid for the tank. And the idea that maybe there shouldn't be a liquid, that maybe the best is an electrical grid, a sustainably powered electrical grid that we all plug into, that doesn't sit well with oil companies.
Michael PollanImagine if we had a food system that actually produced wholesome food. Imagine if it produced that food in a way that restored the land. Imagine if we could eat every meal knowing these few simple things: What it is we're eating. Where it came from. How it found its way to our table. And what it really cost. If that was the reality, then every meal would have the potential to be a perfect meal.
Michael Pollan