Don't eat anything your great-grandmother wouldn't recognize as food.

For we would no longer need any reminding that however we choose to feed ourselves, we eat by the grace of nature, not industry, and what we're eating is never anything more or less than the body of the world.

The wonderful thing about food is you get three votes a day. Every one of them has the potential to change the world.

Tree planting is always a utopian enterprise, it seems to me, a wager on a future the planter doesn't necessarily expect to witness.

We're always projecting our moral categories on things. I think that's inevitable. But capitalism places no particular value on morality. Morality in the market is enforced by contract and regulation and law, because morality is understood to be in conflict with the motive force of greed and accumulation.

Dreams of innocence are just that; they usually depend on a denial of reality that can be its own form of hubris.

The first step towards solving the omnivore's dilemma is knowledge: eating with full consciousness. When that happens, I have a lot of confidence that people will make good choices.