I think that there's some brainwashing going on with this idea that we don't have time to cook anymore. We have made cooking seem much more complicated than it is, and part of that comes from watching cooking shows on television-we've turned cooking into a spectator sport. ...My wife and I both work, and we can get a very nice dinner on the table in a half hour. It would not take any less time for us to drive to a fast-food outlet and order, sit down, and bus our table.
Michael PollanA natural historian is somebody who looks at something in terms of its relationship to the rest of the natural world. You look at things ecologically. When you see a cow on a feedlot, you don't just see a cow; you see a cow that is eating certain food. You follow that food and that food takes you back to a corn field.
Michael PollanAll money for agricultural extension, land grant universities has been toward developing industrial food. Lots of money has been invested toward maximizing yield. If you took even a small amount of that money and put it toward organic research, I don't have any doubts you could match those yields.
Michael PollanIn Joel's view, that reformation begins with people going o the trouble and expense of buying directly from farmers they know - "relationship marketing," as he calls it. He believes the only meaningful guarantee of integrity is when buyers and sellers can look one another in the eye, something few of us ever take the trouble to do. "Don't you find it odd that people will put more work into choosing their mechanic or house contractor than they will into choosing the person who grows their food?"
Michael PollanThere are fundamental tensions between the biological reality of the planet and the economic reality. To some extent you can adapt the economy, create a new set of rules and incentives to send it down a better track, but finally people in the first world are going to have to consume a whole lot less.
Michael Pollan