In Joel's view, that reformation begins with people going o the trouble and expense of buying directly from farmers they know - "relationship marketing," as he calls it. He believes the only meaningful guarantee of integrity is when buyers and sellers can look one another in the eye, something few of us ever take the trouble to do. "Don't you find it odd that people will put more work into choosing their mechanic or house contractor than they will into choosing the person who grows their food?"
Michael PollanOur ingenuity in feeding ourselves is prodigious, but at various points our technologies come into conflict with nature's ways of doing things, as when we seek to maximize efficiency by planting crops or raising animals in vast mono-cultures. This is something nature never does, always and for good reasons practicing diversity instead. A great many of the health and environmental problems created by our food system owe to our attempts to oversimplify nature's complexities, at both the growing and the eating ends of our food chain.
Michael PollanOil companies have gas stations. There's this whole huge structure that is about finding a new liquid for the tank. And the idea that maybe there shouldn't be a liquid, that maybe the best is an electrical grid, a sustainably powered electrical grid that we all plug into, that doesn't sit well with oil companies.
Michael PollanEcology also teaches that all life on earth can be viewed as a competition among species for the solar energy captured by green plants and stored in the form of complex carbon molecules. A food chain is a system for passing those calories on to species that lack the pant's unique ability to synthesize them from sunlight.
Michael Pollan