In my courses I encourage people to bring their creativity to bear on six personal challenges - discovering purpose and career, dealing with time and stress issues, developing and maintaining good relationships, achieving personal/professional balance or synergy in life, finding true prosperity, and bringing one's own creativity into the business and life. Unless people are continually dealing with these challenges, they are not bringing out their best and are not of much use to anyone, particularly themselves and their organizations.

People have enough ideas. The real question is "Which ideas are you going to use?".

Yes I can list all sorts of organizational forms and cultural issues that can get in the way of our accessing our inner creativity and bringing it out in our world. And we can use all kinds of approaches that can transform the organization. But unless we have developed a sense of our Self (who we are at core, at our highest) and our Work (the purpose of our existence, the gift that we have to give to the world) and use that to deal with the inner obstacle, we can't sustain creativity in the face of the chaos of the world.

If there is one characteristic that signals creativity in business, it might be follow-through.

The more I do this creative work teaching the "Personal Creativity in Business" course at Stanford the more I realize that business is about people in groups being creative in their own way. If business creativity does not allow individual development, then it isn't sustainable. But if business creativity means people bringing out their best and developing that, then amazing things can happen - not only for the business but also more importantly for the individual and the surrounding community.

The most important thing you can do individually and organizationally is to pay attention to your own creativity. Sports psychologists call this muscle memory or paying attention to your perfect performance. In your own life you can notice when you do something that works right for you and celebrate it. The more you do this, the greater the probability that you will act creatively in future situations.

Executives run organizations. In business, we need executives who have clarity, people who are in touch with themselves. Then, in leadership and management positions, they can be good role models and leaders. The people I know who have really moved their organizations are scrupulous role models. They are so clear about honesty, integrity, openness, mutual self-respect, dignity for the individual, and creativity, that they don't deviate from these principles at all in their behavior.