Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
Michael SchudsonAdvertising generally works to reinforce consumer trends rather than to initiate them.
Michael SchudsonExpensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous.
Michael Schudson