Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Buy me and you will overcome the anxieties I have just reminded you of

The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials

If advertising is not an official or state art, it is nonetheless clearly art.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.