Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.

Buy me and you will overcome the anxieties I have just reminded you of

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Advertising generally works to reinforce consumer trends rather than to initiate them.

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials