Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Buy me and you will overcome the anxieties I have just reminded you of

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

If advertising is not an official or state art, it is nonetheless clearly art.

The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials