The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

Advertising generally works to reinforce consumer trends rather than to initiate them.

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

If advertising is not an official or state art, it is nonetheless clearly art.

Buy me and you will overcome the anxieties I have just reminded you of

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.