The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

Buy me and you will overcome the anxieties I have just reminded you of

Sales may lead to advertising as much as advertising leads to sales.

Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.