Think of it more as publishing instead of marketing.Be authentic as a publisher and create content that helps you connect to everyone else...because they're already connected.
Mitch JoelWhen a consumer derives value - especially from something that was given to him for free - he becomes the best kind of evangelist.
Mitch JoelMobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all of the time.
Mitch Joel