We started gearing our content more to what makes us laugh and stories we wanted to tell, and we had to decide, early on, to not be precious about it.
Mitchell HurwitzThere were a couple times when we started working out the stories - and I was doing this with Jim Vallely and our friend Dean Lorey, who was on the show originally - and we were working on a movie. There would be some fan fiction things that would scoop us. It happened a couple times, where I thought, "Well, we can't do that!"
Mitchell HurwitzWriters need restrictions. If somebody just says, "Hey, do you want to write a novel, or an article, or a movie, or a short story, you get shut down."
Mitchell HurwitzI think it actually makes more sense for a new audience than the old show did because we're focusing on one character at a time. It's all conjecture why somebody didn't watch, but one of the theories was that there was just so much information, even in the trailers and promos, of all these different people.
Mitchell HurwitzIf you've got a restaurant, you definitely want the line to be out the door the first night, but you're more interested in people continuing to come to the restaurant. And that's their outlook, a little bit. I think it allows for more creativity, in the process. It allows people to make interesting programming that maybe wouldn't have a place on broadcast networks, if you were just counting people.
Mitchell Hurwitz