I don't think that somebody who is observing or predicting behavior should also be participating in the 'experiment.'

I have to make sure that I make good choices and that if I put my name on it, it's a high-quality endeavor and that I have time to be a human being.

The quest for certainty in forecasting outcomes can be the enemy of progress.

There's always the risk that there are unknown unknowns.

When you get into statistical analysis, you don't really expect to achieve fame. Or to become an Internet meme. Or be parodied by 'The Onion' - or be the subject of a cartoon in 'The New Yorker.' I guess I'm kind of an outlier there.

People don't have a good intuitive sense of how to weigh new information in light of what they already know. They tend to overrate it.

We speak for them. We imbue them with meaning.