Voters' memories will fade some.
If you're keeping yourself in the bubble and only looking at your own data or only watching the TV that fits your agenda then it gets boring.
The signal is the truth. The noise is what distracts us from the truth.
You don't want to treat any one person as oracular.
You get steely nerves playing poker.
Not only does political coverage often lose the signalโit frequently accentuates the noise.