It is naive to think that self-assertiveness is easy. To live self-assertively--which means to live authentically--is an act of high courage. That is why so many people spend the better part of their lives in hiding--from others and also from themselves.

It is a mistake to look at someone who is self assertive and say, "It's easy for her, she has good self-esteem." One of the ways you build self-esteem is by being self-assertive when it is not easy to do so. There are always times when self-assertiven ess requires courage, no matter how high your self-esteem.

Living consciously reflects the conviction that sight is preferable to blindness; that respecting the facts of reality is more satisfying than denying them; that evasion does not make the unreal real or the real unreal; that it is better to correct your mistakes that to pretend they do not exist; and that the more conscious you are of facts bearing on your life and goals, the more wisely and effectively you can act.

You are not likely to bring out the best in people or nurture their creativity if every time you hear about their problems you instantly offer a solution Encourage people to look for their own solutions-and project the knowledge that they are capable of doing so.

Individualism is at once an ethical-psychological concept and an ethical-political one. As an ethical-psychological concept, individualism holds that a human being should think and judge independently, respecting nothing more than the sovereignty of his or her mind; thus, it is intimately connected with the concept of autonomy. As an ethical-political concept, individualism upholds the supremacy of individual rights

Stressing the practice of living purposefully as essential to fully realized self-esteem is not equivalent to measuring an individual's worth by his or her external achievements. We admire achievements-in ourselves and others-and it is natural and appropriate for us to do so. But that is not the same thing as saying that our achievements are the measure or grounds of our self-esteem. The root of our self-esteem is not our achievements but those internally generated practices that, among other things, make it possible for us to achieve.

Most of us are taught from an early age to pay far more attention to signals coming from other people than from within. We are encouraged to ignore our own needs and wants and to concentrate on living up to others expectations.