Ben Smith's quick-hit campaign 'scoops' are about as viral as cat videos. That fits with Buzzfeed.

As a print journalist, if you hear a rumour you try to stand it up and if you can't, the story dies. With a blog you can throw the rumour out there and ask for help. You can say: 'We don't know if this is true or not.

I want to institutionalise and automate chequebook journalism.

Personally, as a print journalist, I always found the most interesting stories to be the ones hacks talked about in the bar after work.

While I love the medium, I've always been skeptical about the value of blogs as businesses.

No picture, no footage, no story. The people these days require some visual evidence in order to believe what they read.

Google demotes search results that don't get clicked on.