Publishing should be a collaboration between authors and their smartest readers - and at some point the distinction should become meaningless.

Jonah Peretti is one of the smartest web publishers out there. And Buzzfeed is an aggressive and dynamic company.

It's harder now for journalists to do stories about billionaires, like Peter Thiel, without having at the back of their minds the fear that maybe somebody deep-pocketed, you know, with limited resources is going to come after us and can my organization afford to defend me?

Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.

I think people are sort of waking up to it now, how probably the biggest change in Internet media isn't the immediacy of it, or the low costs, but the measurability. Which is actually terrifying if you're a traditional journalist, and used to pushing what people ought to like, or what you think they ought to like.

Your writers write these pieces about meaningless startups, meaningless apps and meaningless companies.

Publishing should be a collaboration between authors and their smartest readers - and at some point the distinction should become meaningless.