Publishing should be a collaboration between authors and their smartest readers - and at some point the distinction should become meaningless.

Superior writers, videographers and other content makers want to work with their own kind and for their own kind.

That's always been my test for what makes a story: is this something journalists would gossip with each other about?

Henry Blodget does occasionally have a new idea. If you're making a point about aggregation or the emptiness of modern journalism, he's far from the best target. Try Huffpo - or Gawker writers whose souls have been corroded by irony.

I don't really mind playing tabloid monster. I always liked those characters in the old movies.

No picture, no footage, no story. The people these days require some visual evidence in order to believe what they read.

As a print journalist, if you hear a rumour you try to stand it up and if you can't, the story dies. With a blog you can throw the rumour out there and ask for help. You can say: 'We don't know if this is true or not.