Jonah Peretti is one of the smartest web publishers out there. And Buzzfeed is an aggressive and dynamic company.

Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.

Web media needs to move to TV metaphor - with full-screen imagery and other content interrupted with full-screen ads.

I don't really mind playing tabloid monster. I always liked those characters in the old movies.

Personally, as a print journalist, I always found the most interesting stories to be the ones hacks talked about in the bar after work.

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.

Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin's scoop fell down the Google search results, overtaken by copycat stories with simpler headlines. Deadspin's headline was 118 characters. Vital information - 'hoax' - was one of the words that was cut off.