Jonah Peretti is one of the smartest web publishers out there. And Buzzfeed is an aggressive and dynamic company.

As a print journalist, if you hear a rumour you try to stand it up and if you can't, the story dies. With a blog you can throw the rumour out there and ask for help. You can say: 'We don't know if this is true or not.

I think people are sort of waking up to it now, how probably the biggest change in Internet media isn't the immediacy of it, or the low costs, but the measurability. Which is actually terrifying if you're a traditional journalist, and used to pushing what people ought to like, or what you think they ought to like.

Relentless and cynical traffic-trawling is bad for the soul.

Web media needs to move to TV metaphor - with full-screen imagery and other content interrupted with full-screen ads.

An employer would be a complete fool to let an image like college partying influence their hiring decisions.

Your writers write these pieces about meaningless startups, meaningless apps and meaningless companies.