Jonah Peretti is one of the smartest web publishers out there. And Buzzfeed is an aggressive and dynamic company.

I think people are sort of waking up to it now, how probably the biggest change in Internet media isn't the immediacy of it, or the low costs, but the measurability. Which is actually terrifying if you're a traditional journalist, and used to pushing what people ought to like, or what you think they ought to like.

Relentless and cynical traffic-trawling is bad for the soul.

It's harder now for journalists to do stories about billionaires, like Peter Thiel, without having at the back of their minds the fear that maybe somebody deep-pocketed, you know, with limited resources is going to come after us and can my organization afford to defend me?

Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection.

I want to institutionalise and automate chequebook journalism.

Google demotes search results that don't get clicked on.