I think people are sort of waking up to it now, how probably the biggest change in Internet media isn't the immediacy of it, or the low costs, but the measurability. Which is actually terrifying if you're a traditional journalist, and used to pushing what people ought to like, or what you think they ought to like.

Jonah Peretti is one of the smartest web publishers out there. And Buzzfeed is an aggressive and dynamic company.

No picture, no footage, no story. The people these days require some visual evidence in order to believe what they read.

Publishing should be a collaboration between authors and their smartest readers - and at some point the distinction should become meaningless.

It's harder now for journalists to do stories about billionaires, like Peter Thiel, without having at the back of their minds the fear that maybe somebody deep-pocketed, you know, with limited resources is going to come after us and can my organization afford to defend me?

I don't really mind playing tabloid monster. I always liked those characters in the old movies.

Relentless and cynical traffic-trawling is bad for the soul.