No picture, no footage, no story. The people these days require some visual evidence in order to believe what they read.

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.

As a print journalist, if you hear a rumour you try to stand it up and if you can't, the story dies. With a blog you can throw the rumour out there and ask for help. You can say: 'We don't know if this is true or not.

Google demotes search results that don't get clicked on.

Personally, as a print journalist, I always found the most interesting stories to be the ones hacks talked about in the bar after work.

Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.

While I love the medium, I've always been skeptical about the value of blogs as businesses.