Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin's scoop fell down the Google search results, overtaken by copycat stories with simpler headlines. Deadspin's headline was 118 characters. Vital information - 'hoax' - was one of the words that was cut off.
Nick DentonWe believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.
Nick DentonThat's always been my test for what makes a story: is this something journalists would gossip with each other about?
Nick Denton