Our conscious minds are rapidly overwhelmed with the few tasks that they attempt to manage. That's why our unconscious minds have evolved to handle so much of our thinking.

Every human emits unconscious vocal undertones that determine who the leader is in the room.

We all need to be astute in sending and reading power cues, so that we can prevent ourselves - and the world - from being manipulated by evil geniuses like Hitler.

Leaders can only lead willing, preferably zealous followers so don't get too far out in front of your team.

Use your unconscious mind to read other people's intents, emotions, and desires.

Storytelling sticks in the mind because it attaches emotions to events, and that's the way we remember things. If you don't tell stories, no one will remember what you say.

You can strengthen your leadership voice by finding what I call its Maximum Resonance Point and learning to pitch your voice there. That gives you the strongest voice and thus the one that people are most likely to want to follow.