Airlines go in the long run at the competition to reason. For the passenger the competition is good, because each competitor tries to undercut the other one.
I maintain that the maxim is still to be faster than the others.
I always go extreme ways.
A race isn't won until it's over.
Don't talk too much, be focused on the goal and achieve it.
Taking your first title is much more complicated and more difficult; it takes years of work - from go-kart to Formula One. The second comes more easily, because you've already got the experience.