User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

Why not live now instead of someday?

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection

As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power

Habit-forming products alleviate users' pain by relieving a pronounced itch.

You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.