User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may be asking them to do too much.

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Products with higher user engagement have the potential to grow faster than their rivals.

You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.