The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.
Nir EyalInstead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.
Nir EyalLike flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.
Nir EyalThe aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.
Nir Eyal