Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection

Brainstorm new interfaces that could introduce opportunities or threats to your business.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Habit-forming products alleviate users' pain by relieving a pronounced itch.

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may be asking them to do too much.