Users who continually find value in a product are more likely to tell their friends about it.

The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.

Products with higher user engagement have the potential to grow faster than their rivals.

Users who continually find value in a product are more likely to tell their friends about it.

Why not live now instead of someday?

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Brainstorm new interfaces that could introduce opportunities or threats to your business.