As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power

The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power

Habit-forming products alleviate users' pain by relieving a pronounced itch.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

To initiate (user) action, doing must be easier than thinking.

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.