The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.
Nir EyalAs fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power
Nir EyalThe ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.
Nir Eyal