Why not live now instead of someday?

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Brainstorm new interfaces that could introduce opportunities or threats to your business.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

Users who continually find value in a product are more likely to tell their friends about it.

You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.