Why not live now instead of someday?

Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection

The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

To initiate (user) action, doing must be easier than thinking.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.