To initiate (user) action, doing must be easier than thinking.

Brainstorm new interfaces that could introduce opportunities or threats to your business.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.

Products with higher user engagement have the potential to grow faster than their rivals.