Products with higher user engagement have the potential to grow faster than their rivals.

The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection

Habit-forming products alleviate users' pain by relieving a pronounced itch.

As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power

To initiate (user) action, doing must be easier than thinking.

Brainstorm new interfaces that could introduce opportunities or threats to your business.