Products with higher user engagement have the potential to grow faster than their rivals.

Brainstorm new interfaces that could introduce opportunities or threats to your business.

As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.