Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection

As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power

To initiate (user) action, doing must be easier than thinking.

The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

Products with higher user engagement have the potential to grow faster than their rivals.

Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.