I believe that in games, when you're talking about pitting my wits and my brain against your wits and your brain, that simplicity of the game becomes a dominant factor.
Nolan BushnellVideo games in some ways are too powerful, they have too much resonance with kids. And it's very easy to overdose on video games and to let the outside world go by.
Nolan BushnellIn the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer.
Nolan Bushnell