If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the playing fields are going to be different than a print-only product or a print product with extensions to it.

You learn a lot from your customers, and when your customers are also your owners, you learn even more.

If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the playing fields are going to be different than a print-only product or a print product with extensions to it.

Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in your hand, but there are lots of ways you can signal differences. Where native advertising and these other things get tricky is when the consumer can't tell the difference between edit and advertising.

We should want our advertising to be compelling.

Just as there's some technologies that jeopardize revenue for traditional products, there are also technologies that can significantly lower costs.

Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.