The issues for journalism and journalists, we see obvious places where presentation is very different in a digital space from traditional print. If you go to a New York Times homepage, you cannot get to a story about the Ukraine without a click-off on a banner ad or a slide show. They're not alone in that - you think you're clicking on a video about a news event and you have a 30-second ad that you have to watch before you can get to it.
Norman PearlstineI think there's huge room for a personality who can create a following, and that personality can be a person or a company.
Norman PearlstineNative advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.
Norman Pearlstine