If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.

The technology is not only the way we change stories, but also changing the relationship to the consumer.

We should want our advertising to be compelling.

If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.

There are newsweeklies that are dead. Some may still be walking, but they're dead.

I'm much more optimistic about the future than I probably was.

You can't just reprise the news. You have to have journalism that makes a point and you have to be in sync with your audience.