If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.

I think there's still room for compelling voices to build up and get a great following.

I'm much more optimistic about the future than I probably was.

If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.

Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.

I tend to be more interested in the trend pieces than who got a licensing deal for sunglasses, but that's not surprising.

The technology is not only the way we change stories, but also changing the relationship to the consumer.