I think there's huge room for a personality who can create a following, and that personality can be a person or a company.
Norman PearlstineThere are newsweeklies that are dead. Some may still be walking, but they're dead.
Norman PearlstineIf we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.
Norman Pearlstine