We believe in the wisdom once expressed by the hockey star Wayne Gretzky, who explained his success by saying, 'I skate to where the puck is going to be, not where it has been.'

A recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard that the Gettysburg Address contains a mere 279 words while the Lord's Prayer comprises but 67.

One should expect that the expected can be prevented, but the unexpected should have been expected.

The weaker the data available upon which to base one's conclusion, the greater the precision which should be quoted in order to give the data authenticity.

It is very expensive to achieve high unreliability. It is not uncommon to increase the cost of an item by a factor of ten for each factor of ten degradation accomplished.

If you can afford to advertise, you don't need to.

The process of competitively selecting contractors to perform work is based on a system of rewards and penalties, all distributed randomly.