Decreased business base increases overhead. So does increased business base.

It's easy to get a loan unless you need it.

Rank does not intimidate hardware. Neither does the lack of rank.

Decreased business base increases overhead. So does increased business base.

It is very expensive to achieve high unreliability. It is not uncommon to increase the cost of an item by a factor of ten for each factor of ten degradation accomplished.

Too often technology is perceived as the problem rather than the solution; as something to be avoided rather than embraced. This is about as logical as my daughter's observing, while our family was driving through an unfamiliar city, "Trying to read a map while driving causes all the traffic lights to turn green."

If you can afford to advertise, you don't need to.