The studio does a lot of testing before we settle on a system. Unfortunately, this means that price tends to come pretty far down the list.

I pretty much keep everything; we have drawers full of samples and tests and every old catalogue and magazine.

I started thinking of digital imaging, not photography, in 1994 as it seemed the most appropriate way to deal with ideas of biotechnology and advertising. My practice is conceptual.

As we get older, our world gets smaller and we start to doubt and question. We are really suspicious of difference.

I struggle in life to find a sense of joy in things.

The idea that we can have a new life form, what does it say about the zoo's main purpose, which is to preserve life? What does it say when the artificial and real animal can have the same attraction to people?

Thinking is a social process. I talk to everyone from children to anthropologists and philosophers. I try my ideas out on people and they talk back to you. That's how ideas get formed.