When it can't be done, do it. If you don't do it, it doesn't exist.
It's never the next brief, it's ALWAYS THIS brief .
I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.
Do not put cleverness in front of the communication.
Start taking bad decisions and it will take you to a place where others only dream of being.
Do not seek praise. Seek criticism.