Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula ScherI always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula ScherMy fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
Paula ScherI don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design "norm"that I don't understand anyway. That makes me nervous.
Paula Scher