Whatever you design[/make/build], use it to raise the expectations of what can be achieved

Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?

I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.

Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.

Words have meaning, type has spirit.

I wasn't a very good illustrator so I became a designer.

I'm hoping that I continue to be innovative on things that are tremendously visible and are still important projects.