Creativity has to do with what came before you immediately, not what came before you a long time ago.
Paula ScherI don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design "norm"that I don't understand anyway. That makes me nervous.
Paula ScherMarketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.
Paula Scher