What makes me say "wow" continually changes. It changes based on what I know.

The goal of design is to raise the expectation of what design can be

Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.

Creativity isn't about the advantage or disadvantage of a specific time or culture. Creativity is something that comes internally from a human being having a genuine mistrust of rules. And that may be the constant. It's almost like there's some rebellion in it.

Identity means "how do I get known? How do I expressmyself?" and that's generally what I'm helping somebody do. It may be three dimensional, it may be a public space, it may involve government,it may involve cultural institutions, it may involve corporations, it may involve editorial publications - it can be anything, really.

I find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the rules - I never break the rules because I know them.

Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.