The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
Paula ScherMarketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula ScherIdentity means "how do I get known? How do I expressmyself?" and that's generally what I'm helping somebody do. It may be three dimensional, it may be a public space, it may involve government,it may involve cultural institutions, it may involve corporations, it may involve editorial publications - it can be anything, really.
Paula Scher