If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.
Paula ScherI think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..."
Paula ScherIdentities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
Paula Scher