When I paint I do a different thing than when I design. But both involve aesthetics, both involve thought, both involve planning.

Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.

Planning involves considering how other people may use something.

The best way to accomplish serious design ... is to be totally and completely unqualified for the job.

I love that the level of mediocrity rises.

Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?

You can't say there shouldn't be marketing and (that) marketing is a bad thing.